EU AI Act's Transparency Rules Take Effect on August 2, Requiring AI System Disclosures and Content Labeling
English summary
The European Union’s AI Act transparency requirements become enforceable on August 2, 2026, mandating that AI systems like chatbots clearly disclose their AI identity to users. AI-generated or modified content, including deepfakes, must be labeled and carry machine-readable markers. The EU AI Office and member states will coordinate enforcement, with fines of up to €7.5 million or 1% of global annual turnover for non-compliance. Over 180 organizations, including Google, Microsoft, OpenAI, and Amazon, signed the accompanying code of practice on AI-generated content transparency, while Meta refused to join. This phase follows the February 2025 ban on unacceptable AI practices and will be followed by obligations for high-risk systems in late 2027 and 2028.
Chinese summary
欧盟《人工智能法》透明度要求于2026年8月2日生效，要求聊天机器人等AI系统明确告知用户其非真人身份，AI生成或修改的内容（包括深度伪造）需进行标注并附机器可读标记。欧盟人工智能办公室与成员国共同执法，违反者将面临最高750万欧元或全球年营业额1%的罚款。谷歌、微软、OpenAI等180多家机构签署了AI生成内容透明度行为准则，Meta拒绝加入。该阶段是法案分步实施的一部分，此前已禁止不可接受风险的AI实践，随后高危系统义务将于2027年底和2028年适用。
Key points
EU AI Act transparency rules effective August 2, 2026, requiring AI systems to disclose their AI nature and label AI-generated content.
2026年8月2日起，欧盟AI法透明度规则生效，要求AI系统披露其AI身份并对AI生成内容进行标注。
Chatbots must inform users they are not human; deepfakes and AI-modified media must carry labels and machine-readable marks.
聊天机器人须告知用户其非真人；深度伪造及AI修改内容需加标签并附带机器可读标记。
Non-compliance can result in fines of up to €7.5 million or 1% of global annual turnover.
违规最高可处750万欧元或全球年营业额1%的罚款。
Over 180 organizations, including Google, Microsoft, and OpenAI, signed the transparency code of practice; Meta declined.
谷歌、微软、OpenAI等180余家机构签署了透明度行为准则，Meta拒绝加入。
This is the second enforcement phase of the AI Act, following the 2025 ban on unacceptable practices.
这是AI法分阶段实施的第二期，此前2025年已禁止不可接受风险实践。