欧盟《人工智能法》新增透明度要求，8 月 2 日起正式执行
英文摘要
The European Union’s AI Act transparency requirements become enforceable on August 2, 2026, mandating that AI systems like chatbots clearly disclose their AI identity to users. AI-generated or modified content, including deepfakes, must be labeled and carry machine-readable markers. The EU AI Office and member states will coordinate enforcement, with fines of up to €7.5 million or 1% of global annual turnover for non-compliance. Over 180 organizations, including Google, Microsoft, OpenAI, and Amazon, signed the accompanying code of practice on AI-generated content transparency, while Meta refused to join. This phase follows the February 2025 ban on unacceptable AI practices and will be followed by obligations for high-risk systems in late 2027 and 2028.
中文摘要
欧盟《人工智能法》透明度要求于2026年8月2日生效，要求聊天机器人等AI系统明确告知用户其非真人身份，AI生成或修改的内容（包括深度伪造）需进行标注并附机器可读标记。欧盟人工智能办公室与成员国共同执法，违反者将面临最高750万欧元或全球年营业额1%的罚款。谷歌、微软、OpenAI等180多家机构签署了AI生成内容透明度行为准则，Meta拒绝加入。该阶段是法案分步实施的一部分，此前已禁止不可接受风险的AI实践，随后高危系统义务将于2027年底和2028年适用。
关键要点
EU AI Act transparency rules effective August 2, 2026, requiring AI systems to disclose their AI nature and label AI-generated content.
2026年8月2日起，欧盟AI法透明度规则生效，要求AI系统披露其AI身份并对AI生成内容进行标注。
Chatbots must inform users they are not human; deepfakes and AI-modified media must carry labels and machine-readable marks.
聊天机器人须告知用户其非真人；深度伪造及AI修改内容需加标签并附带机器可读标记。
Non-compliance can result in fines of up to €7.5 million or 1% of global annual turnover.
违规最高可处750万欧元或全球年营业额1%的罚款。
Over 180 organizations, including Google, Microsoft, and OpenAI, signed the transparency code of practice; Meta declined.
谷歌、微软、OpenAI等180余家机构签署了透明度行为准则，Meta拒绝加入。
This is the second enforcement phase of the AI Act, following the 2025 ban on unacceptable practices.
这是AI法分阶段实施的第二期，此前2025年已禁止不可接受风险实践。